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Baby Friendly Initiative Standards. The Baby Friendly Initiative has been running in the UK for 16 years and has had a significant impact on routine practice for infant feeding within relevant health services and on UK breastfeeding rates. About Support for health professionals during Covid-19.
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It was established in 1992 to encourage maternity hospitals to implement the Ten Steps to Successful Breastfeeding and to practice in accordance with the International Code of Marketing of Breastmilk Substitutes. Healthcare professionals are responsible for making clinical judgments on a case-by-case basis. The Baby Friendly Initiative is a worldwide programme of the World Health Organization and UNICEF.
In 2015 WHO and UNICEF began a process to re-evaluate and reinvigorate the BFHI programme.
A WHO guideline Protecting promoting and supporting breastfeeding in facilities providing maternity and newborn services was published in 2017 based on a careful examination of evidence for each of the Ten Steps. UNICEF UK BABY FRIENDLY INITIATIVE. In these ways the Baby Friendly Initiative is helping to create a new normal in health services where babies their mothers and families are put at the heart of care. The Baby-Friendly Hospital Initiative BFHI at the global level WHO and UNICEF launched the BFHI in 1991 in an effort to motivate facilities providing maternity care to implement the Ten Steps for Successful Breastfeeding the Ten Steps.
